How different are you from the competition?
How different, to the competition, do potential clients think you are?
If you’re being honest there’s probably a big gap between the two.
Almost every business I speak with does something different to everyone else. Usually this is a big benefit for clients.
But, they don’t tell anyone. Or they do it ineffectively.
Clients want a reason for choose you over anyone else. So you must have it. But you must also market it.
If you don’t you’ll get stuck in the sea of same. Plus you will sell less than you should and normally for less than you should.
If you do one thing in 2022 make it to identify and market your powerful point of difference.