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The more you push, the more they pull away.

Influence is like dating if you chase you scare people away.

Rightly so, it’s creepy.

There’s a much better way.

Yes it’s get them to feel what you want them do is their idea.

Obvious right. But how?

The answer is you lead gently.

You ask questions that encourage them to imagine what life would be like if they did this thing.

You want to engage their imagination because it engages their emotions. And it’s emotions that trigger action.

Sometime you might even get someone else to talk about it because you know they’ll resist you but not the other person.

Influence is a little human behaviour science but a lot more art.

It’s planting seeds that will grow into actions.

You just can’t go hard sell because people react against it.

Even if you get someone to buy with hard selling they will often claim a refund when they come out of the pressure haze. Or they’ll be angry at you forever and tella bunch of people to avoid doing business with you.

Subtle goes a long way, as long as you have a good strategy behind it.