Imagine a million people just offered to wear t-shirts promoting your brand.
What goes on it?
You’ve only got up to 6 words.
It needs to memorable.
It needs to say something compelling.
It needs to get someone to say, tell me more.
Can you do it?
That’s the biggest challenge in marketing.
But it’s doable.
If you’re willing to do the work.
You start out writing every reason people should buy from you.
You write out everything your thing is like.
You write and write.
You think and think.
Then you pause.
How long? As long as it takes to get little nudges/ideas.
Then you write them down.
Something will grab you.
Something will excite you.
Work on that.
It’s hard work to get to simple.
But the power of simple is unlimited.
Oh and if you need help this is my specialty. Not so subtle plug.
