If you’re the same as everyone else the sale is lost.
I can assure you that you may not think you are, but in the eyes of potential clients, you are.
You have to find a way to present your offer as new in some way.
People have tried products and services like yours before and not got what they wanted.
They blame themselves for making a bad choice and avoid doing it again.
So you can’t be just another.
You have to have something they can look at and think well last time I didn’t have this.
So this might work for me.
It’s new and different so I’ll give it a shot.
But then you must deliver or you’re committing marketing fraud and won’t be in business long.
Find your ‘NEW’ and the doorway to a stampede of new clients flies open.
