Be first.
People remember the first of anything but struggle to remember second. Richard Branson was the first private Billionaire into space. Jeff Bezos must be crying.
He will be next but people will remember Branson.
The lesson here is be the first for something in your industry. Something that matters to clients.
Find a specific benefit that you can own.
You can also just be the first to tell the market about something. Even if other companies do it.
You own it by being first to market it. Anyone else who does later looks like they’re copying you.
What can you be first for?