Is your best stuff up front?
I have been looking at a ton of websites lately. One thing really stands out.
The most interesting thing the company has to say is buried low down the page.
So low that many people won’t see it.
Instead, at the top, is some obscure hint about what the company can do for you.
I firmly believe you can change the conversion rate of your website simply by putting your best stuff at the top.
After all you only get a few seconds to impress before a client will go somewhere else.
Action: Have a look at your site right now. Is your most powerful stuff at the very top? It not change it and measure your results.