RIP trust.
I’m not sure exactly when it died but it’s been a while.
The reality of business today is we start negative on trust.
Sadly people have been burned before.
Politicians have let us down (who knew).
Big companies have exploited our privacy and data (think Flakebook and others).
Email and social media spammers have bombarded with us irrelevant and poorly created marketing.
Our brains are wired to keep us safe and not trusting does that.
But there is some good news. You can still build trust and develop amazing relationships with your clients if you’re willing to to do it right.
Doing it right means prove yourself before you ask for anything.
Do what you say you will do.
Show your clients how much you value them.
Never make them offers that aren’t in their best interest.
It’s a philosophy that the great companies of the future will embrace. Those that do will thrive. Those that don’t will struggle to survive.
I hope you decide to do the work to become a trusted company that clients love.