We’re addicted to smooth seas.
It’s nice to sail on them.
But when you market like that something happens…actually nothing happens.
You can’t bore people into buying, though many businesses try.
The smart ones know you don’t stand out that way.
The smart ones know if you don’t stand out you die.
Here’s an example of standing out.
You can sell flavoured water or you can sell..
Liquid Death. With the tagline murder your thirst.
Anything but boring.
Also remarkable easy to do but only if you have courage.
Very few businesses do.
They don’t want to rock the boat.
But if you don’t, you lose.
So maybe it’s time to rock the boat in your industry.
In fact I know it is.
But will you?
