61 414 799 515 will@cashcopy.com.au

You can make your website sell more by doing this one thing.

Say it more simply.

This is especially important for the very first words a potential client sees on your website.

Here’s a simple rewrite for Clari a site I visited recently.

The current headline is:


Here’s my rewrite:

How Deals Get Done

I removed the ALL CAPS as studies prove it’s hard to read. I replaced become which is a clumsy word in this context with get. Simpler and easier to read.

There is a lot of opportunity to improve the rest of the website copy. But I can’t rewrite the whole site free of charge ?

What can you simplify on your website today?