You can make your website sell more by doing this one thing.
Say it more simply.
This is especially important for the very first words a potential client sees on your website.
Here’s a simple rewrite for Clari a site I visited recently.
The current headline is:
HOW DEALS BECOME DONE
Here’s my rewrite:
How Deals Get Done
I removed the ALL CAPS as studies prove it’s hard to read. I replaced become which is a clumsy word in this context with get. Simpler and easier to read.
There is a lot of opportunity to improve the rest of the website copy. But I can’t rewrite the whole site free of charge ?
What can you simplify on your website today?