You’ll probably read this line.
Maybe this one too.
But by now you’ve already decided what this is post about.
If you’re on Facebook you’re busy typing a comment. Agreeing or disagreeing with what you think the post is about.
This happens on LinkedIn too, just not as much.
But here’s the lesson you need to get.
We are bombarded with words. All day. Every day.
The only let up is when you to bed with your phone off. You do know you can turn it off right?
There is no way we can handle this bombardment without limiting what we read and doing a lot of skimming.
As a business you have to write to this reality.
If you don’t you’ll be ignored.
If you do you stand a chance.
Do the hard thinking first, then write as clearly and concisely as you can.