Everyone is playing the short game.
They want sales immediately.
On the first contact.
No patience whatsoever.
No care for the person who will entrust you with their business.
But clients are most valuable long term.
Think lifetime value of each client. How much will they be worth if you look after them and they stay for many years? It’s always a lot.
So stop playing the immediate gratification game. It doesn’t work for them and it doesn’t work for you.
Decide right now to always play the long game.
Delay asking them to do too much, too soon.
Focus on building an amazing relationship before you even talk shop.
When you’re not needy they won’t push you away.
When you’re focus is on THEM they will reward you with their business fo life.
So as everyone else goes short, go long.
