61 414 799 515 will@cashcopy.com.au

To badly change a quote from Apocalypse Now. I love the smell of great marketing in the morning.

I’ve been dong marketing a long time and it’s still incredibly rare to find someone being brave in their category.

Yesterday I discovered a life insurance company with a difference. The company is DeadHappy I recommend you have a look at their website. Then have a look at your average life insurance website and you can see the profound difference.

They successfully, in my view, violate all the norms of their industry. Things like don’t talk about death. They have a lot of fun with it. The Deathwishes page is brilliant.

Great marketing concept and great marketing copy.

I hope it inspires you to do the opposite of what everyone else is your doing in your market.