What do you stand for?
What do you stand against?
Something wonderful happens when you take a stand.
People notice. Clients notice.
There are things you believe in. Things that matter to the type of clients you really want.
Find the courage to say them. Become an activist in your market.
Activists attract like-minded people.
Activists repel the rest.
But that’s OK. You’re not for everyone.
The sooner you stop trying to be the sooner your business will takeoff.