Stop stacking the odds in your favour.
I really mean it. Stop it now. Let me explain.
If you’re like most businesses, your current offer is timid and boring. It’s designed to be safe. But the problem with that is nobody wants to buy it.
The other problem with that is everyone else does that too.
Here’s a classic example from real estate. Their basic offer is a FREE market appraisal. But most clients simply look at it and say ‘So What’.
The offer is designed for the real estate agent. Not the client.
What does someone really want when they are about to sell their house? They want reassurance their house will sell; it will sell fast and it will sell for the best price.
So, an offer that stacks the odds in your client’s favour might be something like this. For the example we’ll assume the average time to sell a house is 45 days.
We will sell your house in 60 days and for the price we promised you. If we don’t our service is FREE, and we’ll pay you $5,000 for wasting your time.
Now you’d have to be good at what you do and have some basic conditions on that. But think about it from a client perspective. You are offering me what I really want.
You’re stacking the odds in my favour.
How can you change your offer to stack the odds in favour of your client?
If you don’t know how send me your current offer and I’ll give you some ideas.