I’m scared to do this.
Let me explain.
The easiest way to tell if your marketing idea is any good.
Actually there are two tests.
The first one is it should make you feel nervous about doing it.
If you’re nervous it means the idea is generally braver and only brave marketing ideas will get noticed.
It’s easy to be scared. Social backlash etc. That can definitely happen. But the alternative is being ignored. No business every became great by being ignored.
The second test is whether or not clients buy. Buying is the only test that really matters for your marketing.
People seek too many opinions about what the marketing should look and sound like. This often kills brave marketing before it enters the world.
So instead of seeking a ton of opinions and then diluting the power of your marketing let the clients tell you.