Have you ever drunk a cold cup of tea or coffee?
If you prefer yours hot you probably found it pretty awful.
Most marketing is like that. Pretty awful.
One reason why is that the person creating it lacks real enthusiasm for what they are selling.
It comes through in the writing.
If you can’t get excited about what you’re selling you MUST get someone else to create the marketing for you. Or dig deep and look at just how amazing the benefits are of what you sell and try again.
Imagine you’re writing to a trusted friend and the future course of their life depends on saying yes to your offer.
You must treat it as though it’s that important. Because the future of your business depends on it.