Every day someone claims that they have discovered the killer marketing app.
I’m not sure they have.
I’m also not sure there is much to be gained by constantly looking for it.
The secret to the best marketing is simple.
So simple that most people still ignore it.
Have something interesting to say to people who are interested in it.
Anything else is wasting their time and yours. And time is more precious than money.
Your job is to become a market detective. Study people who are interested in what you offer.
What problems do they have?
What desires do they have?
What words do they use to describe them?
Know this and you’ll know how to create marketing that makes money. It’s the only kind of marketing worth doing.