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Here’s your next dose of master level influence skills.

Here’s a clue to this weeks topic.

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Ethical influence is all about helping the other person get something they badly want.

But what most people do is focus on what they want or what they can do. The only person who cares about that is you.

Your potential clients don’t.

They are living in ‘their world’. They have deep wants, desires, needs and frustrations.

Your goal is to try and see the world as they see it. It’s a bit like method acting. You have to do everything you can to ‘become’ them.

This is how you develop deep empathy and understanding. Once you have this they can tell.

They feel seen and heard. They feel valued and understood. They feel you can help them get something they really want.

Oh, and they’ll give you a ton of money.