Use fascinations.
A single benefit can make the sale. That’s where fascinations come in. When you write your sales copy note every benefit. Plus every benefit of every benefit.
You don’t know which one might get you the sale.
But I do know the more bait you put out the more clients you will hook.
The best example of this I see right now is sales pages for marketing books. Here’s just one example:
Secret #4: The TWO ways you can get your message in front of your Dream Customers… so that you can turn them into your OWN traffic that you can message over and over again, for FREE!
Fascinations work best when they trigger extreme curiosity. The response you’re after is ‘I just have to know what that is’.
They are basically mini headlines and usually displayed as bullet points.
If you have a page selling something try creating your list of benefits, turn them into fascinations and add them.
You will see a boost in response.