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The revenue in your business is determined by how well you apply the Law of Effection.

I first learnt this term from author MJ DeMarco.

Here’s what it is.

The Law of Effection states that the more lives you affect in an entity you control, in scale and/or magnitude, the richer you will become. The shortened, sanitized version is simply: Affect millions and make millions.

Scale creates millionaires. Magnitude creates millionaires. Scale and magnitude creates billionaires.

If you continually ask yourself this question your business will be on the right track.

How can I impact more people, more?