The single most important thing you can do to get more sales from every dollar you invest in marketing.
Very few people know what it is.
Even those that know forget to do it often.
It’s your first line. The very first thing you say must hook the potential client and have them wanting to know more.
If it doesn’t then it doesn’t matter how good everything else is most of them will leave.
This applies to ads, websites, conversations etc. Anything where you want someone to respond to your marketing message.
For every single copywriting project I work I spend at least half my writing time on it. It makes that much difference when you get it right.
Have a look at your first lines. On your site. In your emails. What you say when talking to a potential client. Do they reach out and grab the person and compel them to read on?
If not, get to work on fixing it today. Your future self will thank you for it.