You don’t need to be religious to want this.
We all want it.
There’s some form of hell we’re in right now.
It could be health, wealth or relationship based. It could be something else.
But it sucks.
We want it to go away and we want to metaphorically get into heaven.
A classic example is the before and after weight loss results. It’s hell to heaven every time.
Now sometimes it’s clear we’re in hell, other times it’s not as obvious. That’s when you need educational marketing to help people understand they are in hell. Only then will they buy a solution, hopefully from you.
If you get this simple concept it transforms how your communicate in your marketing.
You focus on being the ‘one’ who takes them away from hell and into heaven.
Try it out this week and let me know how you go.
