“It’s scary how well they know me.”
Have you ever experienced this feeling when you saw a companies marketing?
I have but it’s rare. However it is the goal you should be aiming for in your marketing.
Get to know your potential client so well that what you create resonates with them immediately and deeply.
It’s like method acting where you aim to become the person. It allows you to be far more believable in what you say and do. It’s powerful.
But it isn’t easy. It takes work. It takes practice. That’s why hardly anyone does it.
However all great marketing is grounded in a deep understanding and empathy for the client.
If your marketing isn’t already great, be honest, then take on the challenge to become a method marketer.
It’s fun. It’s powerful. It’s profitable.