61 414 799 515 will@cashcopy.com.au

Be honest.

You want to get your own way more often.

Everyone does.

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But how? There’s the challenge.

You do it my learning and mastering the core skills of influence.

There are hundreds of books on the topic. Thousands of YouTube videos. Hundreds of courses. Guess what you don’t need them.

You just need to learn the core principles. Principles don’t change because people don’t really change.

So to save you time reading bad books here is my top 3. Not ranked in any order as they are all equally valuable.

  1. Influence by Robert Cialdini.
  2. How To Win Friends & Influence People by Dale Carnegie (original edition).
  3. The One Sentence Persuasion Course by Blair Warren.

You can get them all on Amazon and you’ll be up for around $50.

An absolute bargain.

Of course you have the read them. In fact you should read each book at least 5 times.

You want to deeply absorb the wisdom in them

Then you have to practice.

Look at how these principles get used and don’t get used.

Look at marketing that works (generates sales is the only kind to look at). Ask why it’s working. What influence principles are being used?

Look at politics. You’ll find master influencers there.

Learn the lessons by practical study and practical application.

Never stop learning.

If you understand people and why they do what they do, you become dangerously influential.

Pretty sure you’d like that.