Your clients are busy.
Your clients are stressed.
Your clients are under pressure.
Your clients have issues going on in their personal lives.
And you want to jump in with a message that’s boring and all about you?
It’s not going to work, is it? Rhetorical question clearly.
Your marketing is received in the context of all the above and more.
But if you understand this, and remember it, you will create better marketing.
If you’re asking for their attention make the payoff valuable.
What you have to say must immediately relate to helping them solve a painful problem or achieve a burning desire.
If it doesn’t, then don’t do it.
Extreme Empathy = Extreme Results.