Would you like to sales more easily?
If you said no what are you doing in business?
If you said yes then you’re reading the right post.
Sales come more easily when ‘perceived and actual’ value exceeds price.
The more your value exceeds your asking price the better. I always recommend clients aim for a 10 to 1 return. That is clients get 10 times what they spend back in total value.
This makes buying a really easy decision.
Are you clear on your value to price equation? Is it a 10 times return?
If not keep working until it is. This is the key to making sales more easily.