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What does a copywriter do?

If you follow my posts you know I am one. My love of marketing, people and copy has been with me since I was a teeanger.

But I realised that not everyone knows what a copywriter does.

It’s even more confusing now because there are so many content writers and people don’t always knows the difference.

In the simplest terms a copywriter helps you say what you want to say in the most persuasive way possible.

Words that engage your potential clients. Keep them interested. And get them to take the action you want them to take.

The best copywriters and brilliant researchers, have deep empathy for, and interest in people.

The best of the best also understand that it’s a creative activity BUT creativity must never distract from the goal. We’ve all seen ads that made us wonder what they makers on at the time they created them.

Great copy is not seen as copy. It draws you in and you forget you’re reading it. Any ad that looks like an ad is going to struggle.

I hope that gives you a small insight into the world I am obsessed with.