What is the best business to be in?
It’s a really smart question to ask.
My answer is simple. Any business that solves expensive problems at high prices.
You can’t beat it. If someone has an expensive and painful problem they want it solved, fast. The client isn’t going to haggle with you over pricing. Because your fee, even if massive, is cheap compared to having the problem continue.
If you’re not already in the solving expensive problems business, why not consider making the shift today.