Your marketing is in the eye of the beholder.
They receive it is as they are. Which places a big responsibility on you.
You have to imagine yourself in their position when they receive it.
They are thinking:
Who are you?
What do you want?
Why are you interrupting my day with this?
Why should I not just ignore/delete this?
Pretty tough right. That’s where your research and deep empathy come in to play.
You have to know their deepest wants, needs, desires and frustrations. You have to have have a solution for them. You have to imagine how they experience the world.
Basically you have to dig really, really deep to understand them. Hardly anyone digs deep enough and that’s why most marketing gets ignored.
It’s incredibly noisy out there. The only way to succeed is, as the saying goes, walk a mile in their shoes.
The good news is it’s easier than ever to find what people think. A few Google searches or visits to Facebook groups can tell you a lot. Just pay attention and stay curious.