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The best marketing leaves something out.

The best marketing involves the audience. It doesn’t do all the work for them.

Just like a great movie or story you have to be engaged with it to be moved by it.

As people engage with your marketing feelings are stimulated.

As people engage with your marketing pictures appear in their minds.

This only happens when we allow them to do some of the work. For example you can say imagine how it would feel to. Or what would life feel like if this was no longer a problem for you.

The brain responds by doing those things.

Engaged audiences buy more.