It’s time to end the obsession with ideal client profiles.
Why?
Because they’re just words on paper.
There’s no such thing as group that matches it.
There may be people a bit like it.
But ultimately business is about solving problems at a profit.
So it’s problems you need to find.
Big, fat, hairy, scary problems.
That a group of people desperately want solved.
And that they’re willing to pay well to have them solved.
Now be careful it’s not problems you THINK they have.
It’s problems they HAVE.
They buy what they want when they want it.
The sooner you understand that, the sooner you can create marketing real people respond to.
So throw out your ideal client profile.
Swap it for the big problem profile.
Then smile as you get marketing results you’ve never been able to get.
