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Words matter.

But there’s something that matters more.

It’s the ideas behind the words you write or say.

Need proof?

Look at the battle raging in the US midterm elections.

Look at Twitter and the tribes that fight it out there.

Look at the media and how they have moved beyond reporting to being involved in issues.

It’s a battle to get your ideas heard and accepted.

Business is no different. But there is one big advantage you have.

It’s this.

Most businesses don’t think enough to come up with and execute on great ideas.

If you do. You’ll lead the pack. Get the best clients. Enjoy the highest profit margins.

Now that’s an idea worth getting behind.