How many people do this?
Then they wonder why no one responds.
“Tell the truth about your product in a vivid, compelling and inspiring way.”
There is too much hype.
There is too much irrelevant creativity.
Not enough focus on the fact that your client is a person. Loaded with emotions, wants, needs, desires and frustrations.
Treat them as though they are intelligent. But make sure your message is impossible to misunderstand.
There are still too many websites. social media pages, emails, ads, etc that obscure what they need to say.