What gets rewarded gets done.
If you think about it rewards drive much of what you do.
We work to be rewarded with money that we need to live our lives.
We often reward ourselves after exercise with a treat.
When we go shopping we often tell ourselves we deserve whatever it is we want to buy.
Reward drive us.
In fact rewards can even drive negative behaviour. We have seen this during various financial crises. Traders were chasing bonuses at all costs and this distorted and broke markets.
Even our favourite sport players get rewarded for doing certain things.
Where there’s a reward, there is action.
Even the humble coffee card works. We chase the free coffee.
Take some time today to consider how you can add rewards into the way you do business.
It can help you attract new clients and is brilliant at keeping existing clients loyal for longer.