Marketers are feelings dealers.
It’s the feeling of getting the thing well sell that people really want.
Have you considered how your clients want to feel?
Ultimately we all want to feel good about ourselves. But when you dig into it we all pretty much want:
– To be loved
– To feel important
– To feel safe
When you understand and tap into the feeling someone wants from your thing your marketing becomes enormously powerful.
What feeling(s) are you really selling?