Are you proud of your company?
Do you deliver better results for clients than your competitors?
Do you have epic marketing?
If you answered yes to all three stop reading and jump in the spa with your wads of cash.
If you’re like most companies you probably said yes to the first two questions and not so much to the last.
What that means is you’re a well kept secret and should be doing better than you are.
In fact you already know that. Inside you have the sense.
So what can be done about it?
You need to develop a big marketing idea. Here’s how to tell if you have a big idea courtesy of advertising great David Ogilvy.
Did it make me gasp when I first saw it?
Do I wish I had thought of it myself?
Is it unique?
Does it fit the strategy to perfection?
Could it be used for 30 years?
No the last one is rarely the case these days but you get the purpose of the question.
There is a specific process for coming up with big ideas but that’s another post. If you are interested in the process I’m happy to teach it to you for free. All you need to do is send me a message and ask nicely 😊.
