+61 414 799 515 will@cashcopy.com.au

I promise not to cry.

Vulnerability is an interesting beast.

We all have it. It lurks behind us waiting to pounce at a moments notice.

I experience it daily. I’m guessing you do too.

I’ve come to understand that’s just a natural part of being human. I also see it as a sign of intelligence. Bizarrely you’re smart enough to doubt yourself.

If you weren’t you wouldn’t even notice.

That’s why everyone is quietly, or not so quietly, seeking validation.

The loud voices shouting controversial things. Seeking validation.

The single parent juggling too many balls. Needs validation.

The person posting on LinkedIn. You got it, needs validation.

It’s human. It’s hardwired. It’s an irresistible force.

Remember this as you create your marketing.

If you validate where the person is right now they’ll listen to what you have to say.