Here’s what I know.
You know all there is to know about your products and services.
You know all there is to know about your industry.
You know all the jargon.
But this creates a massive problem because…
When you sit down to create your marketing you do it with a level of understanding your clients don’t have.
This means you say things they don’t understand.
This means you assume they know things they don’t.
This means you leave out things they need to know.
It’s known as the curse of knowledge.
It’s an expensive disease that has reached plague proportions in business.
The only way to fix is to look at your marketing through beginners eyes.
But that’s not easy to do when you’re suffering from a massive case of the the curse of knowledge.
So, what do you do?
You get someone outside your industry to review all your marketing and look for the holes you can’t see.
I guarantee you have them. I’ve yet to see a business that doesn’t.
So now you know it’s a problem. An expensive one.
Time to get that external review.
Time to make your marketing message impossible to misunderstand.
Time to make it easy and enjoyable to buy from you.
What are you waiting for?
