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Also known as your potential client.

They have this power. And they aren’t afraid to use it.

Boring headline. Judged, convicted, executed.

Bad offer. Judged, convicted, executed.

Look the same as every other competitor. You know.

It’s like a reflex. For clients it’s safe and easy to ignore you. Your job is to break that pattern. How?

You have to say or do something that astonishes them. Note I didn’t just say grabs their attention. I said astonish.

The good news is hardly anyone in your industry takes the time and effort to do this. In fact in most industries no one does.

Smells like opportunity don’t you think?