I’ll give you 3 seconds.
Ready? Go.
One, two, three.
This is what a potential client does on your website. You have 3 seconds to grab them.
Can they tell immediately what you do? Can they tell immediately who you do it for? Can they tell immediately what they should do next?
I look at sites every day and 9 out of 10 fail these simple tests.
Then the owners say websites don’t work. They don’t do the work to make them work is the honest truth.
Yesterday I reviewed one that had recently received USD250 million in funding.
But on their site I couldn’t work exactly what they do. Makes you wonder what they said in the pitch to get the massive funding.
I predict that they will go under like many start-ups. How can I tell?
Simple. If you can’t explain clearly what you do to potential clients you are gone.
The world doesn’t have time to figure out what you do. They’ll just go to someone else.