by admin | Jun 13, 2024 | Copywriting Tips
In the obsession with technology and data we’ve forgotten the one marketing goal that matters. I’ll share what it is in a moment but here’s a hint. The goal is to get a response. But not just any response. Aim for astonishment. Your aim is to...
by admin | Jun 6, 2024 | Copywriting Tips
This is how interested potential clients in your rambling marketing message. Not very. You know why? Because they have lives to live. Demands on their time. Big problems to solve. All sorts of things going on and your marketing message is just an interruption. So at...
by admin | May 30, 2024 | Copywriting Tips
Here’s what your ads look like right now. But it’s not your fault. You’re doing the best you can. You’re trying to keep it safe and professional. But what you can’t see is everyone else is also doing that. This creates white noise. In a...
by admin | May 23, 2024 | Copywriting Tips
Marketing is loaded with assumptions. Trouble with assumptions is they kill your response rate. Why? It’s because you don’t create marketing for the real world. Sure, it looks and sounds good on paper or in your office. But what happens when you put it in...
by admin | May 16, 2024 | Copywriting Tips
First the hard sell. Then comes the emotional manipulation. Out comes the contract. And before you know it, you’ve engaged another marketing agency. But this time it will be different won’t it? I hope so. But experience says no. Here’s why....
