by admin | Oct 3, 2024 | Copywriting Tips
It’s incredibly hard to get someone to do something. Even if they want it. Even if they have a problem. It’s hard to get out of the status quo. Status quo is familiar and comfortable enough for most people. As marketers, our job is to break someone out of...
by admin | Sep 26, 2024 | Copywriting Tips
Open your LinkedIn feed. I have something to share that’s been bugging for me most of my adult life. Why do B2B marketers run ads that are utterly boring? Here’s why I think it happens. You don’t know any better. No one ever told that all business is...
by admin | Sep 19, 2024 | Copywriting Tips
If you’ve ever clicked because of headline. If you’re ever read something because of the headline. Then you know what it is. It’s an interesting idea. The headline hints at an idea that either interests you or doesn’t. If it does you read on....
by admin | Sep 12, 2024 | Copywriting Tips
This famous tagline was created in 1957. ‘Have a Break. Have a Kit Kat’ And it’s still running. Why? It sticks. That’s why. It’s also a great idea. Associating a break with a Kit Kat. Actually slightly evil. But respect to the creator....
by admin | Sep 5, 2024 | Copywriting Tips
I know it’s scary to run marketing that is bold. But what’s scarier is being ignored. And that’s what you get when you run boring marketing. People tune out. I’ve heard this before. That’s if they even noticed it to begin with. People...
by admin | Aug 29, 2024 | Copywriting Tips
You can have the most creative ads, the best copy, and the most sophisticated targeting—but none of it matters if your offer doesn’t make people stop in their tracks. Think about it… In a world flooded with noise and choices, the real secret to marketing success...
