by admin | Jun 12, 2025 | Copywriting Tips
Dan Kennedy is one of my marketing hero’s. I’ve tried to summarise some of my favourite ideas he has shared. Let’s be blunt. If your marketing isn’t working, it’s probably not the algorithm’s fault. Or the market’s. Or Mercury in retrograde. It’s probably...
by admin | Jun 5, 2025 | Copywriting Tips
You can go broke selling a nice to have product, many have. Instead you want to sell pain relief. People act on a problem faster. And they often pay more. We will do anything to avoid pain. The greater the pain, the greater the motivation to find a solution. This...
by admin | May 29, 2025 | Copywriting Tips
Here’s a question every business asks. How do we increase sales? But there’s something fundamentally wrong with that question. It’s focused on you. But it’s customers who give you money. So, it must be focused on them. A better question to ask...
by admin | May 22, 2025 | Copywriting Tips
Have you heard of the slow idea movement? Probably not. As far as I know I invented it today. Possibly not though it’s a big world and people often have the same ideas. I digress. But first I want you to join this movement. I’ll explain why in second,...
by admin | May 15, 2025 | Copywriting Tips
AI is amazing. Particularly if you don’t look too hard at the output. Because it’s often flawed. Because it’s often badly reasoned. Because it’s often wrong. We must remember AI is an algorithm. So, like any algorithm it has assumptions and...
by admin | May 8, 2025 | Copywriting Tips
Our brains are powerful. Their primary job is to keep us safe. So anything that feels unsafe we stay away from. That includes your marketing. If the promise is too big, too unbelievable we ignore it. Even when we are interested in something we may still not buy...
