by admin | Jul 10, 2025 | Copywriting Tips
The 3 Questions Every Ad Must Answer Before you run a single ad, you need to be crystal clear on: 1. Who’s your best client? It’s not everyone. Trying to appeal to everyone guarantees you appeal to no one. Instead, focus your message on your best-fit clients—the ones...
by admin | Jul 3, 2025 | Copywriting Tips
Is there one pill that can fix all your marketing problems? I want to say yes. But you know the truth is no. There is however something that comes close. It’s saying less. In fact, any piece of marketing should contain just one main idea. This means your ads....
by admin | Jun 26, 2025 | Copywriting Tips
I learnt this at school and never forgot it. When you assume you make an ass out of u and me. It’s just as true in business and marketing. So many times a piece of marketing and the assumptions are obvious. And very often wrong. Have a look at this shopping...
by admin | Jun 19, 2025 | Copywriting Tips
Most marketing misses the mark. Often because the marketer doesn’t know what the mark even is. It’s because you fail to say something interesting, to someone who is potentially interested. The worst offenders are. Billboard ads. In shopping centre ads....
by admin | Jun 12, 2025 | Copywriting Tips
Dan Kennedy is one of my marketing hero’s. I’ve tried to summarise some of my favourite ideas he has shared. Let’s be blunt. If your marketing isn’t working, it’s probably not the algorithm’s fault. Or the market’s. Or Mercury in retrograde. It’s probably...
by admin | Jun 5, 2025 | Copywriting Tips
You can go broke selling a nice to have product, many have. Instead you want to sell pain relief. People act on a problem faster. And they often pay more. We will do anything to avoid pain. The greater the pain, the greater the motivation to find a solution. This...
