+61 414 799 515 will@cashcopy.com.au
Cut Fluff Ruthlessly

Cut Fluff Ruthlessly

Your customers are smart. Your customers have seen all the marketing fluff before. They’re trained to ignore it. They have to. We’re drowning in marketing every day. A non-stop bombardment of B.S. Stuff you care about, and they don’t. Social media is...
A Weird $1 Offer For YOU

A Weird $1 Offer For YOU

I’m in your feed today to make you a weird offer you’ll at least remember – and hopefully might consider accepting. I’m a Marketer / Copywriter/ Purveyor of Awful Dad Jokes. I think I can come up with a range of ideas to help you make your marketing stand out and get...
The Most Valuable Copy Advice Of All Time

The Most Valuable Copy Advice Of All Time

It’s Will from Cash Copy in this cheat sheet I share the greatest copywriting wisdom I’ve learned. It’s taken me over 30 years to study all the material and distil it down. You’re lucky because you just saved yourself 30 years. 🎉 Apply any tip and to make your...
Emotions First

Emotions First

We are emotional beings having a rational delusion. Welcome to Psychology 101. Whether we acknowledge it or not we are ruled by emotions. But we explain why we do things rationally. It’s just the way we’re wired. What is concerning is that many people in...
Win The Battle For Eyeballs

Win The Battle For Eyeballs

People say attention spans are shorter than ever. Sure, the internet hasn’t helped. But here’s why they’re wrong. There is one thing we can’t live without. That’s right we want to be entertained. We’ll do anything to avoid problem....