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Always Sell This

Always Sell This

You can go broke selling a nice to have product, many have. Instead you want to sell pain relief. People act on a problem faster. And they often pay more. We will do anything to avoid pain. The greater the pain, the greater the motivation to find a solution. This...
The Question Every Business Asks The Wrong Way

The Question Every Business Asks The Wrong Way

Here’s a question every business asks. How do we increase sales? But there’s something fundamentally wrong with that question. It’s focused on you. But it’s customers who give you money. So, it must be focused on them. A better question to ask...
The Slow Idea Movement

The Slow Idea Movement

Have you heard of the slow idea movement? Probably not. As far as I know I invented it today. Possibly not though it’s a big world and people often have the same ideas. I digress. But first I want you to join this movement. I’ll explain why in second,...
ChatGPT’s Biggest Flaw

ChatGPT’s Biggest Flaw

AI is amazing. Particularly if you don’t look too hard at the output. Because it’s often flawed. Because it’s often badly reasoned. Because it’s often wrong. We must remember AI is an algorithm. So, like any algorithm it has assumptions and...