by admin | Mar 27, 2025 | Copywriting Tips
I need you to answer this question before you read on. Do you want to be the dominant marketer in your industry? If you said yes, keep reading. If you said no, why are you in business? Customers need a reason to choose you over everyone else. Something that matters to...
by admin | Mar 20, 2025 | Copywriting Tips
You’re confusing people. And confused people don’t buy. How do I know? Because I look at ads, websites, social posts all day every day. Hardly any of them are clear. Hardly any say something a potential client cares about. Hardly any say clearly this is...
by admin | Mar 13, 2025 | Copywriting Tips
There’s one reason why most marketing formulas suck. It’s people. People don’t naturally fit into a formula. And marketing is always about people. But I get they can help you think. So, here’s one that has stood the test of time and always will...
by admin | Mar 6, 2025 | Copywriting Tips
Most messages fall on deaf ears. Why? It’s because the person creating the message hasn’t thought it through. Specifically, they haven’t considered: Who they are aiming at. What they need to say. How they should say it. The battle for attention is...
by admin | Feb 27, 2025 | Copywriting Tips
So, I was watching the football last night and an ad came on for private health insurance. Nothing new in that. Except they made a massive and common mistake. I won’t name the guilty. But the positioning for their insurance is cheap health insurance. So, what do...
