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The Secret Behind Every Great Headline

The Secret Behind Every Great Headline

If you’ve ever clicked because of headline. If you’re ever read something because of the headline. Then you know what it is. It’s an interesting idea. The headline hints at an idea that either interests you or doesn’t. If it does you read on....
Lessons From A 67 Year Old Tagline

Lessons From A 67 Year Old Tagline

This famous tagline was created in 1957. ‘Have a Break. Have a Kit Kat’ And it’s still running. Why? It sticks. That’s why. It’s also a great idea. Associating a break with a Kit Kat. Actually slightly evil. But respect to the creator....
Boring Marketing Must Die

Boring Marketing Must Die

I know it’s scary to run marketing that is bold. But what’s scarier is being ignored. And that’s what you get when you run boring marketing. People tune out. I’ve heard this before. That’s if they even noticed it to begin with. People...
The Single Biggest Cause Of Marketing Failure

The Single Biggest Cause Of Marketing Failure

You can have the most creative ads, the best copy, and the most sophisticated targeting—but none of it matters if your offer doesn’t make people stop in their tracks. Think about it… In a world flooded with noise and choices, the real secret to marketing success...
The Power Of Micro Steps

The Power Of Micro Steps

You ask too much, too soon. It’s OK no one probably told that doesn’t work. But if you think about, you know it instinctively. It’s just that when you start marketing you forget. Making a sale can be a slow process. It requires trust. It requires you...