by admin | Jul 31, 2025 | Copywriting Tips
Our most basic need is survival. But once that’s met, we quickly move onto something else. If you guessed status signalling well done. We have a hard-wired need to gain/maintain status within the tribe (world). It makes us do funny things. When someone we know...
by admin | Jul 24, 2025 | Copywriting Tips
I’m going to be completely honest. Most marketing bores people. Hopefully not yours. But if it does there’s a solution. It’s to commit to being the bravest marketer in your category. To do something no one else is doing or is brave enough to do. And...
by admin | Jul 17, 2025 | Copywriting Tips
The harsh truth is most marketing is ignored. And the harsher truth is it’s your fault. Still with me? Here’s why it’s your fault. But first know it’s OK and normal. Your marketing is safe to ignore. Anything that is safe to ignore, will be...
by admin | Jul 10, 2025 | Copywriting Tips
The 3 Questions Every Ad Must Answer Before you run a single ad, you need to be crystal clear on: 1. Who’s your best client? It’s not everyone. Trying to appeal to everyone guarantees you appeal to no one. Instead, focus your message on your best-fit clients—the ones...
by admin | Jul 3, 2025 | Copywriting Tips
Is there one pill that can fix all your marketing problems? I want to say yes. But you know the truth is no. There is however something that comes close. It’s saying less. In fact, any piece of marketing should contain just one main idea. This means your ads....
by admin | Jun 26, 2025 | Copywriting Tips
I learnt this at school and never forgot it. When you assume you make an ass out of u and me. It’s just as true in business and marketing. So many times a piece of marketing and the assumptions are obvious. And very often wrong. Have a look at this shopping...
