by admin | Mar 20, 2025 | Copywriting Tips
You’re confusing people. And confused people don’t buy. How do I know? Because I look at ads, websites, social posts all day every day. Hardly any of them are clear. Hardly any say something a potential client cares about. Hardly any say clearly this is...
by admin | Mar 13, 2025 | Copywriting Tips
There’s one reason why most marketing formulas suck. It’s people. People don’t naturally fit into a formula. And marketing is always about people. But I get they can help you think. So, here’s one that has stood the test of time and always will...
by admin | Mar 6, 2025 | Copywriting Tips
Most messages fall on deaf ears. Why? It’s because the person creating the message hasn’t thought it through. Specifically, they haven’t considered: Who they are aiming at. What they need to say. How they should say it. The battle for attention is...
by admin | Feb 27, 2025 | Copywriting Tips
So, I was watching the football last night and an ad came on for private health insurance. Nothing new in that. Except they made a massive and common mistake. I won’t name the guilty. But the positioning for their insurance is cheap health insurance. So, what do...
by admin | Feb 20, 2025 | Copywriting Tips
Here’s a few random lines from ads for decent size companies. “A CRM made for the way people sell today.” “AI for Print on Demand.” “See yourself expanding your business with up to 55 days to pay for purchases*.” “With...
by admin | Feb 13, 2025 | Copywriting Tips
There’s only one way to judge your marketing. Can you guess what it is? If you said response you’re right. Bonus points if you said people rushing to give you money. After all a business isn’t a charity. You market to get customers. You market to...
