by admin | Jun 27, 2024 | Copywriting Tips
If your sales are lower than what you want it’s probably because your offer sucks. I make no apologies for being harsh. I’ve looked at thousands of markets and a great offer is like a unicorn, rarely seen. If you don’t have a great offer people just...
by admin | Jun 20, 2024 | Copywriting Tips
Here’s something you know but usually forget. Your potential clients are really busy. They have a lot going on. They have a lot of people wanting their attention. What they want you to is… They don’t want waffle. They want what’s in this for...
by admin | Jun 13, 2024 | Copywriting Tips
In the obsession with technology and data we’ve forgotten the one marketing goal that matters. I’ll share what it is in a moment but here’s a hint. The goal is to get a response. But not just any response. Aim for astonishment. Your aim is to...
by admin | Jun 6, 2024 | Copywriting Tips
This is how interested potential clients in your rambling marketing message. Not very. You know why? Because they have lives to live. Demands on their time. Big problems to solve. All sorts of things going on and your marketing message is just an interruption. So at...
by admin | May 30, 2024 | Copywriting Tips
Here’s what your ads look like right now. But it’s not your fault. You’re doing the best you can. You’re trying to keep it safe and professional. But what you can’t see is everyone else is also doing that. This creates white noise. In a...
