by admin | May 8, 2025 | Copywriting Tips
Our brains are powerful. Their primary job is to keep us safe. So anything that feels unsafe we stay away from. That includes your marketing. If the promise is too big, too unbelievable we ignore it. Even when we are interested in something we may still not buy...
by admin | May 1, 2025 | Copywriting Tips
Familiar is ignored. New lights up our brains. That’s why you can’t just say the obvious thing and expect your marketing to work. You have to find a non-obvious idea. But how? Well you can’t go to AI and just say give me non-obvious marketing ideas...
by admin | Apr 24, 2025 | Copywriting Tips
“There’ll be no more talking to Who’s who are not!” Dr Seuss Most marketing campaigns can be fixed by better understanding WHO you’re marketing to. Not guesswork. True understanding. Deep understanding. You should know your dream client...
by admin | Apr 10, 2025 | Copywriting Tips
You have so much to offer. Right? Sure. But if you just blurt all that out you confuse people. And confused people don’t take action. Confused people don’t buy. If you want people to take action you need to offer them one clear path. One path to get what...
by admin | Apr 3, 2025 | Copywriting Tips
You may not realise but customers notice. Every word you use. What you say in your ads. What you say in your emails. What you on social media. How you speak when you talk with them. You can do what nearly everyone else does and speak bland corportese. Or you can speak...
