by admin | Jun 26, 2025 | Copywriting Tips
I learnt this at school and never forgot it. When you assume you make an ass out of u and me. It’s just as true in business and marketing. So many times a piece of marketing and the assumptions are obvious. And very often wrong. Have a look at this shopping...
by admin | Jun 19, 2025 | Copywriting Tips
Most marketing misses the mark. Often because the marketer doesn’t know what the mark even is. It’s because you fail to say something interesting, to someone who is potentially interested. The worst offenders are. Billboard ads. In shopping centre ads....
by admin | Jun 12, 2025 | Copywriting Tips
Dan Kennedy is one of my marketing hero’s. I’ve tried to summarise some of my favourite ideas he has shared. Let’s be blunt. If your marketing isn’t working, it’s probably not the algorithm’s fault. Or the market’s. Or Mercury in retrograde. It’s probably...
by admin | Jun 5, 2025 | Copywriting Tips
You can go broke selling a nice to have product, many have. Instead you want to sell pain relief. People act on a problem faster. And they often pay more. We will do anything to avoid pain. The greater the pain, the greater the motivation to find a solution. This...
by admin | May 29, 2025 | Copywriting Tips
Here’s a question every business asks. How do we increase sales? But there’s something fundamentally wrong with that question. It’s focused on you. But it’s customers who give you money. So, it must be focused on them. A better question to ask...
by admin | May 22, 2025 | Copywriting Tips
Have you heard of the slow idea movement? Probably not. As far as I know I invented it today. Possibly not though it’s a big world and people often have the same ideas. I digress. But first I want you to join this movement. I’ll explain why in second,...
