by admin | Sep 11, 2025 | Copywriting Tips
As the saying goes assumptions make an ass out of u and me. But they are everywhere. Especially in marketing. Just today I saw a post about a new billboard campaign for a brand. They sell a gluten free alcoholic drink. Naturally they are excited. But the campaign...
by admin | Sep 4, 2025 | Copywriting Tips
Most industries are boring. The websites all look the same. The ads use the same safe lines. And the offers? Same old, same old. If you want your marketing to stand out, you don’t need a bigger budget. You need a different way of thinking. Here are 5 simple methods...
by admin | Aug 28, 2025 | Copywriting Tips
Today’s article is a rant. A rant about protecting and developing your greatest asset. Your ability to think. Both critically and creatively. Thinking has been in decline for some time. Social media accelerated it. AI threatens to destroy it. But you must...
by admin | Aug 21, 2025 | Copywriting Tips
We don’t want much. Just instant health, wealth, love and happiness. And the younger generations are even more impatient. Don’t believe me? Ever seen a teeanger waiting for a package to arrive! No one wants your product or service. But they definitely want...
by admin | Aug 14, 2025 | Copywriting Tips
How to Make Your Message Short, Powerful, and Impossible to Forget If your big idea can’t survive being shrunk down to a handful of words, it’s probably too complicated. That’s where the Bumper Sticker Test comes in. The idea is simple: Could your message work as a...
by admin | Aug 7, 2025 | Copywriting Tips
Marketing is becoming safer. We’re scared of offending someone. We’re using AI, which creates based on what’s been done before. It’s not new. But it’s dangerous. Unless you’re happy being ingored. And won’t ever get a decent...
