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Ideas Need This

Ideas Need This

Your first marketing idea is rarely your best idea. You think it is though. And fair enough you came up with it right? Wrong. You need to come up with lots of marketing ideas. If you want one great one, come up with 50 ideas. Or 100. The deeper you go, the more gold...
8 Techniques of Propaganda With Examples

8 Techniques of Propaganda With Examples

Propaganda is all about spreading ideas to influence people. These ideas could be to buy something, believe in something, or even support a cause. Propaganda uses a wide variety of techniques to make sure people remember the message and act on it. Here are 8 popular...
Perfect Smells Funny

Perfect Smells Funny

It’s a world of perfection. At least everyone pretends it is. Manicured influencers. Social media posts about how amazing your life is. But… Most people know it’s all B.S. You’ve heard of too good to be true right? So has everyone else. So if...
The Status Quo Is Your Biggest Enemy

The Status Quo Is Your Biggest Enemy

It’s incredibly hard to get someone to do something. Even if they want it. Even if they have a problem. It’s hard to get out of the status quo. Status quo is familiar and comfortable enough for most people. As marketers, our job is to break someone out of...
Stop Doing Boring B2B Ads

Stop Doing Boring B2B Ads

Open your LinkedIn feed. I have something to share that’s been bugging for me most of my adult life. Why do B2B marketers run ads that are utterly boring? Here’s why I think it happens. You don’t know any better. No one ever told that all business is...
The Secret Behind Every Great Headline

The Secret Behind Every Great Headline

If you’ve ever clicked because of headline. If you’re ever read something because of the headline. Then you know what it is. It’s an interesting idea. The headline hints at an idea that either interests you or doesn’t. If it does you read on....