by admin | May 1, 2025 | Copywriting Tips
Familiar is ignored. New lights up our brains. That’s why you can’t just say the obvious thing and expect your marketing to work. You have to find a non-obvious idea. But how? Well you can’t go to AI and just say give me non-obvious marketing ideas...
by admin | Apr 24, 2025 | Copywriting Tips
“There’ll be no more talking to Who’s who are not!” Dr Seuss Most marketing campaigns can be fixed by better understanding WHO you’re marketing to. Not guesswork. True understanding. Deep understanding. You should know your dream client...
by admin | Apr 10, 2025 | Copywriting Tips
You have so much to offer. Right? Sure. But if you just blurt all that out you confuse people. And confused people don’t take action. Confused people don’t buy. If you want people to take action you need to offer them one clear path. One path to get what...
by admin | Apr 3, 2025 | Copywriting Tips
You may not realise but customers notice. Every word you use. What you say in your ads. What you say in your emails. What you on social media. How you speak when you talk with them. You can do what nearly everyone else does and speak bland corportese. Or you can speak...
by admin | Mar 27, 2025 | Copywriting Tips
I need you to answer this question before you read on. Do you want to be the dominant marketer in your industry? If you said yes, keep reading. If you said no, why are you in business? Customers need a reason to choose you over everyone else. Something that matters to...
by admin | Mar 20, 2025 | Copywriting Tips
You’re confusing people. And confused people don’t buy. How do I know? Because I look at ads, websites, social posts all day every day. Hardly any of them are clear. Hardly any say something a potential client cares about. Hardly any say clearly this is...
