by admin | May 29, 2025 | Copywriting Tips
Here’s a question every business asks. How do we increase sales? But there’s something fundamentally wrong with that question. It’s focused on you. But it’s customers who give you money. So, it must be focused on them. A better question to ask...
by admin | May 22, 2025 | Copywriting Tips
Have you heard of the slow idea movement? Probably not. As far as I know I invented it today. Possibly not though it’s a big world and people often have the same ideas. I digress. But first I want you to join this movement. I’ll explain why in second,...
by admin | May 15, 2025 | Copywriting Tips
AI is amazing. Particularly if you don’t look too hard at the output. Because it’s often flawed. Because it’s often badly reasoned. Because it’s often wrong. We must remember AI is an algorithm. So, like any algorithm it has assumptions and...
by admin | May 8, 2025 | Copywriting Tips
Our brains are powerful. Their primary job is to keep us safe. So anything that feels unsafe we stay away from. That includes your marketing. If the promise is too big, too unbelievable we ignore it. Even when we are interested in something we may still not buy...
by admin | May 1, 2025 | Copywriting Tips
Familiar is ignored. New lights up our brains. That’s why you can’t just say the obvious thing and expect your marketing to work. You have to find a non-obvious idea. But how? Well you can’t go to AI and just say give me non-obvious marketing ideas...
by admin | Apr 24, 2025 | Copywriting Tips
“There’ll be no more talking to Who’s who are not!” Dr Seuss Most marketing campaigns can be fixed by better understanding WHO you’re marketing to. Not guesswork. True understanding. Deep understanding. You should know your dream client...
