copywriting tips

Marketers have got it wrong. You won't find the greatest influencers of all time on Instagram or TikTok. But they are everywhere if you know who you're looking for. Here's a clue. How adorable Is This That's right kids. Kids have weapons grade influence skills. They...

It's 2023 and I'm back from a short break. One thing didn't change during my break and that is the quality of language used to sell what you've got. I'm sure 'you're' not guilty but I bet you know someone who is. It makes me feel... It's not the wrong words I hate....

Hands up if you're human? It seems ChatGPT has taken over the world. Spoiler alert is hasn't. But there's something important you need to know about it. First of all, if you haven't heard of it, it's a tool that uses artificial intelligence to write things for you....

It's so close To Christmas as I write this I don't know if anyone will see or read this post. This is the context in which I'm posting. I could yell and scream at you to pay attention but it wouldn't work. There are other things on your mind. Maybe you need to finish...

He's right about creativity. It's taking all of the input and making new connections, new combinations and new ideas. It's something uniquely human. Teach yourself creativity and it will reward you forever.

Thank you for being you. I just want to say thank you to everyone connected with me here on my site. You're a great bunch of people. Talented, good looking and modest. I know many people have found the last few years really tough. I sincerely hope 2023 is your best...

Creativity comes from the subconscious. When AI develops a subconscious I'll be really worried. For now it's good for research and basic informative content. Nothing wrong with using it. Just don't expect to create breakthrough marketing using it.

I just can't find the right words. If I had a dollar for every time I've heard this. I'd be on my own private island and LinkedIn wouldn't be on my radar. I get it when you sit down to write it can be hard. There are a few reasons for this. The biggest is that you...

This is like that. It's a bit like... It's like this but... These are all ways we use metaphor in every speech and writing. Metaphor is a wonderful way to help someone understand something by relating it to something else they already understand. Here are some...